Why did Apple choose Gemini over ChatGPT? Here’s what we think💬 #apple #wwdc26
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Apple likely selected Google's Gemini over ChatGPT for its next-gen Siri due to its superior speed, low latency, and deep OS-level integration capabilities.
Apple's decision to shift from ChatGPT to Gemini as the core model for its next-generation Siri is attributed primarily to performance considerations, specifically the speed and efficiency of Google's Gemini 3.5 Flash model. The presenters argue that Apple requires an AI experience that is exceptionally 'slick' and low-latency to maintain the high standard of the user experience, rather than one that forces users to wait for processing. Additionally, the ability to grant the model deeper access to iOS system APIs—potentially enabling dynamic creation of Shortcuts and OS-level task execution—makes Gemini a better strategic fit for Apple's ecosystem.
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LockedWorth watching if: You are interested in the behind-the-scenes strategic reasons behind Apple's AI model partnerships and how performance benchmarks influence industry-level software integration decisions.
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