Instantly

Did Instantly Just Solve Agencies BIGGEST Problem?!

Aug 23, 2026 15 min
saas developmentlead generationautomation
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Summary

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This video introduces the Instantly Starter Kit, a set of tools designed to help agencies build custom, white-labeled outreach solutions on top of the Instantly platform.

The Instantly Starter Kit provides a structured way for agencies to build their own custom outreach and lead management software using Instantly's core engine for email sending, deliverability, and analytics. The kit includes pre-built templates for various use cases such as outreach services, reply automation, and lead pipelines, alongside a CLI tool that scaffolds projects in JavaScript or Python. It leverages LLMs (Coding Agents) like Claude or Cursor to interpret instructions and build the specific business logic required, abstracting away the manual work of reading API documentation. The video walks through how to fork or clone the repository, use AI to generate application code, and deploy the resulting tool. This approach allows agencies to maintain their own branding and UI while relying on Instantly's infrastructure.

Steps to follow

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Key Points

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Worth watching if: You run an agency and want to build custom, white-labeled outreach or lead management tools without manually writing significant amounts of boiler-plate code.

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