TechRadar
Why there (probably) won’t be an iPhone 18 this year - Apple's rumored release schedule explained
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TechRadar analyzes rumors suggesting Apple may split its iPhone 18 lineup into two separate in-person launch events in 2026 and 2027.
According to industry rumors, Apple might deviate from its traditional single September launch event starting with the iPhone 18 cycle. The company is reportedly planning to release its premium Pro and Ultra models in September 2026, while reserving the base iPhone 18 and iPhone 18e for a spring 2027 launch. This shift mirrors strategies used by other manufacturers to manage product momentum and target different consumer tiers more effectively. The move is speculated to be driven by a broader strategy to cut costs and potentially coincide with the new leadership of CEO John Ternus.
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LockedWorth watching if: You are interested in Apple's supply chain rumors, long-term strategic shifts in product launches, or want to understand why future iPhone releases might deviate from their established September schedule.
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