Claude Code + Clay Makes Lead Generation Actually Fun

The video walks through an automated lead generation process using Claude Code as the orchestrator and Clay as the data source for HVAC and home service businesses. It begins with installing the Claude Code CLI via the terminal and authenticating with Clay using a provided link. The presenter explains the "brain decides, engine does" pipeline, where Claude Code defines the goal, and Clay executes steps like sourcing, enriching, writing, and launching. The video details how to set up a campaign in Clay, including importing leads from a CSV, selecting sender accounts, and drafting personalized emails using AI snippets. It highlights the benefits of using Clay's data platform and the cost-effectiveness of the process. Finally, it shows how to use goal prompts in Claude Code to specify the desired outcome for the lead generation, such as finding 50 enriched leads with specific criteria. The output is a CSV file ready for distribution, with the entire process automated and efficiently managed.